Privacy Policy

PRIVACY POLICY

Last Updated: Feb 10, 2026

Dusanté Diamonds (“Dusanté,” “we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, make a purchase, contact us, or otherwise interact with our services (collectively, the “Services”).

By using our Services, you agree to the practices described in this Privacy Policy.

 

1) Information We Collect

We collect information in three main ways: (a) information you provide, (b) information collected automatically, and (c) information from third parties.

A. Information you provide

  • Account / Contact details: name, email, phone number, billing and shipping address.
  • Order details: items purchased, sizing/customization notes, order history, gift messages.
  • Payment information: payment method and transaction details. Note: payment card numbers are generally processed by our payment processors, not stored by us.
  • Customer support: messages, emails, chat transcripts, photos or attachments you send (e.g., for product questions or repairs).
  • Marketing preferences: opt-ins/opt-outs, communication preferences, responses to promotions.

B. Information collected automatically

  • Device and usage data: IP address, browser type, device identifiers, operating system, pages viewed, links clicked, referring URLs, and session activity.
  • Cookies and similar technologies: cookies, pixels, SDKs, or similar tools to support site functionality, analytics, and advertising.

C. Information from third parties

  • Service providers: payment processors, shipping carriers, analytics providers, advertising partners, fraud prevention tools, and customer support platforms.
  • Social platforms: if you interact with our social pages or sign in through third-party services (if offered), we may receive information per your settings on those platforms.

 

2) How We Use Your Information

We use personal information to:

  • Provide and operate the Services (including processing orders, payments, shipping, returns, and warranties).
  • Communicate with you about purchases, delivery updates, service messages, and support requests.
  • Personalize your experience (such as showing relevant products, remembering preferences).
  • Marketing and promotions (sending emails/SMS if you opt in; offering loyalty or early access where applicable).
  • Analytics and improvement (understanding website performance, product demand, and customer experience).
  • Security and fraud prevention (protecting against unauthorized transactions, abuse, or illegal activity).
  • Legal compliance (meeting legal obligations, resolving disputes, enforcing policies).

 

3) How We Share Your Information

We do not sell personal information in the traditional sense. We may share personal information with:

  • Service providers who help run our business (e.g., ecommerce platform, payment processing, shipping and fulfillment, email/SMS tools, analytics, customer support). They may access personal information only as needed to perform services for us and must protect it.
  • Advertising and analytics partners to measure performance and show relevant ads. This may involve cookies/pixels and may be considered “sharing” under certain privacy laws.
  • Legal and safety disclosures if required by law, subpoena, court order, or if we believe disclosure is necessary to protect rights, safety, or prevent fraud.
  • Business transfers if we are involved in a merger, acquisition, financing, or sale of all or part of our business (subject to appropriate confidentiality protections).

 

4) Cookies, Analytics, and Advertising

We use cookies and similar technologies to:

  • keep the site functioning,
  • remember preferences,
  • understand how visitors use the site,
  • measure marketing performance, and
  • deliver more relevant advertising.
  • You can control cookies through your browser settings. If you disable cookies, some features may not work properly.

 

5) Email and SMS Marketing

If you opt in, we may send you marketing messages via email and/or SMS.

  • Email: You can unsubscribe at any time using the link in our emails.
  • SMS: You can opt out by replying STOP (or as instructed in the message). Message and data rates may apply depending on your carrier.

Transactional messages (e.g., order confirmations and shipping updates) may still be sent even if you opt out of marketing.

 

6) Data Retention

We keep personal information only as long as reasonably necessary to:

  • fulfill orders and provide support,
  • maintain business records,
  • comply with legal and tax obligations, and
  • resolve disputes and enforce agreements.

 

7) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no security system is perfect, and we cannot guarantee absolute security.

 

8) International Visitors

If you access our Services from outside the country where our servers or service providers operate, your information may be transferred and processed in other countries, which may have different data protection laws than your jurisdiction.

 

9) Children’s Privacy

Our Services are not intended for children under 13 (or under 16 in certain jurisdictions), and we do not knowingly collect personal information from children.

 

10) Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including:

  • the right to access the information we hold about you,
  • the right to correct inaccurate information,
  • the right to delete certain information,
  • the right to opt out of certain targeted advertising or “sharing,” and
  • the right to withdraw consent where processing is based on consent.

To make a request, contact us using the details below. We may need to verify your identity before responding.

 

11) “Do Not Track”

Some browsers offer a “Do Not Track” signal. Because there is no uniform industry standard, we do not respond to all such signals.

 

12) Third-Party Links

Our Services may include links to third-party sites. We are not responsible for the privacy practices of those third parties.

 

13) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will update the “Last Updated” date above and, where required, provide additional notice.

 

14) Contact Us

If you have questions or requests about this Privacy Policy, contact us